Less is more

A couple of my colleagues went on a sales visit yesterday the customer is starting a new business and wants a Server, some workstations, networking etc, the usual stuff so one of our guys habitually does what I call 'The Chinese menu' type of selling.

No matter if its and email, quote or sales pitch he just cant help himself and reels off every conceivable service and product we offer now you and I both know the reason why? Its called "Desperation" its a desperation to sell something anything! Problem is your Prospect (Customer) will see that too.

Anyway having spent something like 30 minutes bombarding the poor guy with everything from a keyboard and mouse to a data farm they settle down to actually talking about what the prospect wants when Chinese menu man says;

Menu Man: "So you will be looking for a secretary then will you?"
Prospect: "Why? Do you do those as well!"

Comments

Post a Comment

Popular posts from this blog

What's that then?

Engineer: "Can you tell me what's on the screen?" Customer: "What's that?" Engineer: "You know, the monitor attached to your PC." Customer: "Oh that." Just let me cry, I don't mind crying, honest.
Read more

Mind reader

I've been doing an email template for a flier a customer wants to send, I've been doing it for two days now. Customer: "Its a bit big isn't it?" Me: "What do you mean big? I'm using the images you gave me, they'll determine the overall size in a sense." Customer: "I wasn't expecting it to be that size." Me: "Right I can resize everything but that means starting all over." Customer: "Can you make the font in the text box the same as the font on the images?" Me: "What font is it?" Customer: "I dunno I thought you would." Me: "But they are your images, hang on let me rummage around in my trousers I'm sure I have a crystal ball down there!" Customer: "Oh, erm, try Ariel" Luckily I know the guy, Muppet.
Read more