There is a point to homework.

Just had a call from an SEO company, you know the type "Ooh we can optimise your site and get you way up in the rankings"

SEO: "Hi, can I speak with xyz?"
Me: "You can speak with me, how can I help you."
SEO: "It's about your website"
Me: "What about our website."
SEO: "We are a website optimisation company and we can improve your rankings on Google...."
Me: "Can I stop you there, have you looked at our website?"

silence

Me: "If you had you would have seen we are an IT solutions provider, also we are an independent ISP."
SEO: "Oh, so you'd do that yourselves then?"

Well Duh!

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